'It is about integrating the sales and marketing units more effectively,' Froude said.
CNBC Asia-Pacific senior marketing manager Cheryl Wang has now become the main press contact.
Wang declined to name the PR firms in the running but she has given Hill & Knowlton in Hong Kong a project to promote CNBC's Asia-Pacific Leader Awards, being held in October.
CNBC Asia-Pacific wants to appoint an external PR firm to help its regional marketing communications department in Singapore, which no longer maintains its PR function.
The regional pay-TV channel did not replace Mai Tatoy, CNBC Asia communications manager, who left in October 2001 to be marketing communications manager at ESPN Star Sports.