Under scrutiny by the OFT is the Code of Practice passed in 1994 and whether to continue self-regulation of the industry.
GCI PC director Rod Cartwright will head a three-strong team and will be responsible for advising ANMW relations with political parties, MPs and Lords and civil servants.
Cartwright, who reports to the association's MD Terry Perry, says that while the retail lobby has been 'enormously vocal', particularly among MPs, more work needs to be done to help wholesalers communicate to politicians.
'There has been a very one-sided debate about newspaper wholesaling and considerable parliamentary interest whipped up by the retail community. The ANMW feels it's time to inject a greater sense of balance and perspective,' he said.
'We have hired GCI as this is a complex discussion about supply and we felt we needed to recruit an agency with expertise to address the balance,' added Perry.
The ANMW represents 26 wholesale companies operating 140 locations nationwide.