Case study: DVLA uses short, sharp tactics to drive awareness of licence replacement online service
The Driver Vehicle and Licensing Agency's campaign to persuade people who had lost their driving licence to use its online replacement service had no paid-for media budget, and yet it punched above its weight, accruing 107 items of media coverage and surpassing social benchmarks.

Sign in to continue
Need to activate your subscription?
Domain/Group Subscriptions
Click here >>
Individual Subscriptions
Click here >>
Need to activate your Subscription
Company Wide Subscriptions
Click here >>
UK Individual Subscribers
Click here >>