Poll reveals CEOs will slash internal comms budgets

Internal comms budgets at the UK's top companies are to be slashed, a survey has found.

The Employee Communications and Relationship Report 2002 by consultancy Blue Rubicon and Henley Management Centre, polled 70 chief executives from FTSE 100 and FTSE 250 firms for their views on internal comms.

Half of those polled expect internal comms budgets to be cut or frozen in the coming year.

The report has also revealed that many CEOs feel investment in internal comms may have been wasted as they remain in the dark about the behaviour of their staff.

According to Henley Management Centre professor Keith MacMillan, and backed by Blue Rubicon MD Fraser Hardie, the challenge is to build a compelling investment case that engages at board-level in a language CEOs understand.

Also, the report says many CEOs 'hide behind' e-mails, wrongly believing that communicating with staff electronically is effective.

Leader, p10.

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