LOS ANGELES: Rogers & Cowan has acquired London-based fashion- and entertainment-focused firm ITB Worldwide, R&C said on Wednesday.
ITB will keep its name, and MDs Emma Gregson and Matthew Pitcher will remain in their roles, R&C said in a statement. ITB’s employees will move into Rogers & Cowan’s London offices in July.
The deal took six months to complete, said Rogers & Cowan CEO Mark Owens. Financial terms were not disclosed.
The acquisition will help R&C to grow in two ways, Owens said.
"It was about fashion and adding another area we can excel at," he said. "We have the business of film fashion and high-end fashion, the stuff you’d see at the Met Gala or at Cannes, but ITB represents the on-trend fast fashion world that everyone’s going to."
The deal will also grow Roger & Cowan’s U.K. office.
"We’re becoming more global in focus," Owens explained.
ITB has three main divisions, entertainment (including casting, endorsements, and influencer campaigns, along with other areas), licensing, and celebrity representation.
Rogers & Cowan is the world’s 56th-largest PR agency by revenue, according to PRWeek’s 2018 Agency Business Report. In 2017, revenue at the firm was $32.8 million, a 5% drop from 2016.