Case study: South Yorkshire Fire and Rescue uses mother-child bond to fuel recruitment boost
A YouTube film published on International Women's Day in which kids sing the praises of their firefighter mums formed the crux of a social-driven recruitment campaign for South Yorkshire Fire and Rescue. It achieved a fourfold boost in registrations, as well as being shared by fire services as far afield as Canada.

Sign in to continue
Need to activate your subscription?
Domain/Group Subscriptions
Click here >>
Individual Subscriptions
Click here >>
Need to activate your Subscription
Company Wide Subscriptions
Click here >>
UK Individual Subscribers
Click here >>