Lansons wins Government-appointed PR brief for RBS £775m remedy package

Lansons has won a contract to handle PR for newly formed Banking Competition Remedies, an independent body set up by the the Government to put in place the Royal Bank of Scotland's £775m remedy package.

RBS's remedy package PR being handled by Lansons
RBS's remedy package PR being handled by Lansons

The 'alternative remedies package' was part of an agreement made with RBS after it was bailed out by the government following the financial crisis.

The package was created in 2017 after original plans to hive off a group of RBS branches as an independent bank proved unworkable, which led to this week's announcement that RBS will close 162 branches and axe 800 jobs.

Lansons is understood to have been appointed to handle press relations and media strategy.

The agency was unable to comment on the news and PRWeek has not heard back from HM Treasury regarding the appointment.

Today the Treasury said it has appointed Godfrey Cromwell and Brendan Peilow as the BCR's executive leadership team.

Under the terms of the remedies package, RBS will pay £425m to smaller banking rivals to encourage investment into new services, while £350m has been allocated to encourage RBS's customers to switch banks. The package will be launched over the coming months.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in