The PR Week 4.20.2018: Kovert Creative's Joe Assad

Assad joins PRWeek to discuss a hectic news week, the future of holding companies, and the exit of Martin Sorrell.

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Joe Assad, co-CEO of Kovert Creative, stopped by the PRWeek offices to discuss a variety of topics, ranging from how Kovert won the Cadillac account, the company's goals and formation, the future of WPP post-Martin Sorrell, and whether holding companies can still thrive.

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