Spotl1ght Communications is a successful PR agency in West London, with clients from all over the world spanning a variety of sectors including luxury travel and lifestyle, destinations and events. They are currently on the look-out for an account manager and account executive to join their luxury travel team.
Are you an ambitious, independent thinker who wants to build a successful PR career by taking responsibility from the start? We spoke to Lucy Clifton, managing director of Spotl1ght Communications, for a glimpse into life at the agency and what it takes to be a successful member of the team.
Tell us about your company and what it does
We are global communicators as well as local conversationalists. We are independent in mind and in operation and our consultative approach means we often say "NO". We deliver strategic campaigns with the ability to transform a client’s business. We are the gateway to the most influential international media in the world of travel - they are our friends (personally and professionally) and they are the reason we get top line results for our clients. Our main objective is to put clients first and keep them in the spotlight. We work together with our clients and their marketing teams to create tactics that will help them maximise their return on investment.
Why would someone want to work at Spotl1ght Communications?
People aspire to work for us because we are well respected by the PR industry as well as the sectors in which we operate. Testament to our success, we have clients whom we have retained for more than a decade. We are a hub of business-savvy experts and strategic thinkers so there is plenty of opportunity to learn from the best. Everyone in the company is empowered to reach for the top - they get to work closely with the owners and enjoy being part of everything we do. Furthermore, we are independent and wholly owned by ourselves!
What role(s) are you recruiting for and what are their responsibilities?
We’re currently looking for an account manager or experienced senior account executive for our luxury travel team, as well as an account executive. Reporting to an account director and the MD, this is a thriving team where creativity, attention to detail, media relations and securing international press coverage is essential. We have all the contacts – we need the right people to help us deliver the results.
What kind of person are you looking for?
The successful candidate will be someone who wants to be responsible for dynamic results and achievements that they can celebrate. The role would suit an ambitious and independent thinking individual who is looking to develop their PR career by taking responsibility from the start.
What kind of career challenges are PR professionals currently facing?
I think the main challenge is finding the right place to work. A career in PR is now about many tactics and they all have to fit within the marketing mix. A marketing degree is helpful just to understand how PR works within it and appreciate that it cannot work on the outside. PR in the travel industry is hugely competitive as clients can switch agencies and find a better ‘deal’, so continually demonstrating your achievements to them is important.
Another challenge facing PR professionals is the need to think global and act local – the world is now a very small place and clients want access far beyond their own doorstep.
The demise of traditional journalism also presents some challenges, as well as many online opportunities. Having said that, we still stand up for print! In any case, it is still about talking to people – relying on impersonal emails is not the way to make friends and get them to be a third party influencer.
Creativity, attention to detail, media relations and securing international press coverage are essential to the success of Spotl1ght Communications' PR team.
What kind of career progression and development opportunities do you offer?
For the right people, we offer a fast track pass into the world of luxury travel, travel technology and meetings, incentives and events. By joining our agency, you gain a fantastic introduction to the world’s most influential travel media. We give employees the opportunity to learn from a collective of three individuals who, between them, have more than 30 years experience. You also get continual training on the spot through coaching and mentoring.
What exciting projects are you working on?
We co-ordinate the global PR for International Luxury Travel Market – six events welcoming over 100 international media from all four corners of the world. We also look after many other luxury travel properties across the world – from Mexico to California to Italy to Africa.
Sum up what it's like to work at Spotl1ght
Fun, friendly and inspirational.