Did Heineken make its 'sometimes, lighter is better' ad offensive to drive views?

Do you agree with Chance the Rapper?

Heineken pulled a series of commercials for light beer this week featuring the tagline "sometimes, lighter is better," after Chance the Rapper labeled one of the ads "terribly racist."

The particular ad Chance called out on Twitter Sunday night features a bartender sliding a bottle of Heineken Light to a fair-skinned woman, bypassing several people of color.

Via tweet, Chance mused that companies are "purposely putting out [noticeably] racist ads so they can get more views."

Was Chance onto something, or was this simply a bad ad?

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in