How would you sum up what you do on a typical day?
Looking through the interview opportunities sent to us from the PR agencies and studios, figuring out what video idea would work best with the different talent, from playing "Hungry Hippos" with the England Rugby Team, to asking the cast of Suicide Squad what was the "worst thing they’ve ever done".
What do you enjoy most about your job?
The opportunity to have fun and create shareable videos that people really engage with and are entertained by.
What challenges do you face in your role?
It can be a challenge keeping up with the fast paced world of social media. As soon as you think you’ve found the perfect format for video, Facebook changes something, or you see another brand doing square videos, for example. In traditional media you can create an amazing TV ad, it runs for four weeks and you move on to the next TV ad. The challenge with social is the project never ends, it’s a constantly developing and changing landscape, and requires an ‘always on’ strategy.
What’s been your proudest moment since working at NOW TV?
During the US Election I interviewed Daniel Radcliffe and asked him if he thought "Donald Trump was worse than Lord Voldemort" He said yes, and explained, in detail, why. Sky News posted the video and it was reported all over the world. Graham Norton even asked him about it on his show!
What does supporting LGBT@Sky mean to you?
When you leave university and join a corporate workplace there is an immense amount of pressure to "go back in the closet", just because it’s easier to fit in with colleagues and make friends, but I think it’s important to let people know that being LGBT at Sky is accepted and respected, and won’t harm your ability to make friends and progress your career.
What advice would you give to others trying to develop their career?
Find something that you truly enjoy and just keep doing it. Don’t chase money or prestige, do something you truly love and the rest will fall into place.
What top tips would you give to someone applying for a PR role at Sky?
I’d suggest embracing new media and brands and always staying aware of how they are marketing themselves. We learn a lot from new, creative startups.
