In an integrated world, PR must trade on its 'secret sauce': storytelling

All marketing is meeting in the middle: PR agencies are increasingly focusing on paid tactics; digital and media agencies are looking at earned media; and every man and his dog is peddling owned content.

by Patrick Herridge
In the rush to integration, the PR industry should not forget the 'secret sauce' which makes it special, argues Patrick Herridge
In the rush to integration, the PR industry should not forget the 'secret sauce' which makes it special, argues Patrick Herridge

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