• Skip to Content
  • Skip to Main Navigation
  • Skip to Information Links
  • Skip to Site Search
  • Skip to Footer
  • Skip to Accessibility Information
  • Home Page

Information Links

  • Subscribe
  • Register
  • Sign in
  • Search
  • Menu
  • f
  • t
  • I
  • l
  • yt
  • US:
  • UK:
  • ASIA:
  • MIDDLE EAST

PR Week Global

Main Navigation

Menu

Main Navigation

  • News
      News
    • Breakfast Briefing
    • Agency
    • Consumer
    • Corporate
    • Public Affairs
    • Technology
    • Healthcare
    • Case Studies
    • Media
    • Videos
    • Events and Awards
    Show
  • In-depth
      In-depth
    • Hall of Femme
    • Bellwether Survey 2020
    • Hall of Fame
    • Agency Business Report
    • 40 Under 40
    • Salary Survey
    • Health Influencer 50
    • Power List
    • Best Places to Work
    • Places to Be
    • Newsmakers
    • Custom Events
    • Career Guide
    Show
  • People in PR
      People in PR
    • CEO Q&A
    • CMO Q&A
    • Opinion
    • A DAY IN THE PR LIFE
    • Coffee Break
    • Lockdown Life
    • Last
    • Steve Barrett on PR
    Show
  • Resources
      Resources
    • Campaign Case Studies
    • Dashboard
    • Podcasts
    • Bellwether Survey 2020
    • Videos
    • Webcasts
    • Agency Business Report
    • Places to Be
    • Contact Directory
    • Jobs
    • Renew
    • Salary Survey
    • Subscribe
    Show
  • Events
      Events
    • PRWeek Global Awards
    • Brand Film Awards
    • PRWeek US Awards
    • Hall of Femme
    • PRWeek Conference
    • PRWeek 40 Under 40
    • PRWeek Purpose Awards
    • Diversity Distinction in PR Awards
    • Webcasts
    • Hall of Fame
    • Custom Events
    Show
  • Jobs
  • Directory
  • Breakfast Briefing
  • Agency
  • Consumer
  • Corporate
  • Public Affairs
  • Technology
  • Healthcare
  • Case Studies
  • Media
  • Videos
  • Events and Awards

Enterprise St Helena

Napoleon, a Zulu army leader and a great PR brief

March 20, 2018

For an island only 47 square miles marooned in one of the Earth's most remote spots, St Helena has a surprisingly rich history. Is your agency the one to unlock it for the world?

Partner Content
Tweet
Share
A walk to Diana's Peak, designed by the St Helena Nature Conservation Group
A walk to Diana's Peak, designed by the St Helena Nature Conservation Group

Uninhabited when the Portuguese discovered it in 1502, St Helena became an important stopover in the middle of the South Atlantic Ocean for ships sailing to Europe from Asia and South Africa. The British exiled Napoleon from 1815 till his death six years later. It became a prisoner-of-war camp housing Zulu army leader Dinuzulu kaCetshwayo for seven years from 1890 and more than 5,000 Boers during the Second Boer War.

Now part of the British Overseas Territory of Saint Helena, Ascension and Tristan da Cunha, its heritage is the key economic driver in the development of an island-wide sustainable tourism offering.

Open for business
In 2005 the UK government announced plans to construct an airport in Saint Helena, to boost economic development and help the island become more self-sufficient.

Overcoming geographic and climatic obstacles the first plane landed in September 2015 with the first regular commercial flight, carrying 78 passengers, arriving in October 2017. Prior to the airport opening the island was only accessible by sea – and Royal Mail’s St Helena voyages of between five days and nearly two months from Cape Town, Ascension Island and the UK, among others.

The island is now only a six-hour SA Airlink flight away from Johannesburg. The airport is expected to kick-start the tourism industry, with up to 30,000 visitors predicted annually.

St Helena Airport

Enterprise St Helena (ESH) is a statutory body at arm’s length from the St Helena government and is responsible for making the most of the opportunities now opening up in St Helena. And the ESH is after a PR agency to help tell St Helena’s past story – and write its future.

Here’s your St Helena brief
ESH is after expressions of interest from public relations agencies with a dedicated base in the UK. The preferred agency will support the organisation in the international promotion of St Helena as both a tourism and investment destination.

The agency should have a wide range of PR experience, with specific expertise within tourism. It is essential that the agency has…  

… working knowledge/understanding of St Helena Island

… five years or more experience as a PR agency

… understanding of the challenges of small islands as well as experience in developing small islands to reach a larger profile audience

… ability to communicate and relate to a wide range of contacts using a variety of communication methods, including awareness of new media and innovative digital initiatives

… able to demonstrate a working relationship with current influential international media

… have relevant international contacts that can drive benefits for the promotion of St Helena

… is flexible, adaptable and results focused

How to submit your expression of interest

For further information and a copy of the Terms of Reference – or to submit an expression of interest – please contact the Marketing and Communications Manager, Justine Green on +290 22920 or +290 22158 or email Justine.green@esh.co.sh.

Expressions of interest should be submitted in the form of an agency profile including a monthly fee. The closing date has now been extended to Friday, 30 March 2018.

Visit us online Business and Investment: investinsthelena.com | Tourism: sthelenatourism.com

  • Europe
  • Travel & leisure
  • Agency
  • Consumer PR
  • Content Labs
  • Free content
Tweet
Share

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Resources

  • Bellwether Survey 2020

  • Case Studies

  • Trends Shaping 2020

  • Webcasts

  • Find a Job

  • PR Podcast

  • Subscribe to PRWeek

View More

Get our email newsletters


PRWeek
About PRWeek
  • About Us
  • Contact Us
  • Editorial Calendar
  • Advertise
Subscribe
  • Subscribe to PRWeek
  • Newsletters
  • FAQ
Global
  • PRWeek UK
  • Campaign Asia
Haymarket © Haymarket Media Group Ltd. | Terms & Conditions | Cookie Notice | Privacy Notice
IPSO