Uber creates double decker bus dining experience at SXSW

Uber, the taxi and food-delivery app, has created a dining experience at the top of a double decker bus at South by Southwest in Austin, Texas, to promote its Visa card.

The company worked with chef Nic Yanes to create a menu that reflects Austin’s neighborhoods with flavors including Thai, Japanese, Chinese, Tex-Mex, and Italian.

The Uber Ride-and-Dine, aimed at frequent users of the app, ran from March 9-11. The activation was created by Manifold.

Uber launched its Visa card in November last year, offering rewards on dining, travel, and online purchases.

This story first appeared on campaignlive.co.uk.

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