itchcom to handle Cartoon Network/ Boomerang work

The Cartoon Network UK has taken on retained PR support for the first time.

Following a competitive pitch, integrated agency itchcom has been appointed to aid the in-house PR and marketing team in promoting merchandise, programmes and online activities.

itchcom has won the same remit for the Cartoon Network's sister channel, Boomerang.

itchcom founder Eileen Peters heads the account, reporting to Cartoon Network UK and Boomerang PR director Min Pullan.

One of the first pieces of work for itchcom is to handle the launch of the cartoon Baby Blues next month.

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