The Tommies will appear at four sites across the country this morning (see gallery above). and will tour the country until Armistice Day (11 November). Members of the public are being encouraged to buy their own 10-inch versions to remember their own relatives, a century on from the end of the Great War.
The charity, founded last year, has the goals of commemorating the war dead, educating the public and in particular younger generations about the WWI, and raising funds for those suffering from PTSD and other legacies of combat. Remembered's patron is former British Army chief of general staff Lord Dannatt.
The PR agency behind the campaign is Newsfeed PR, a new sister agency to Good Relations and one of PRWeek UK's new agencies to watch in 2018. The agency's founder is an army veteran.
Update: the charity has raised hundreds of thousands of pounds within hours of the launch, it said on Twitter.
We're overwhelmed by the public's support for the #ThereButNotThere campaign. In under 3 hours, we've sold nearly 10,000 Tommies raising £300,000 for armed forces and mental health charities https://t.co/R18cZEC7xo— There But Not There (@Remembered2018) February 28, 2018