KFC's apology: Too hot or just right? February 23, 2018 by PRWeek Staff What, no chicken? Blog Image source: Getty How do you think KFC handled this week's crisis? KFC's chicken apology: Love it? Or did it leave you hungry? More... KFC says 'We're sorry' for chicken shortage in blunt newspaper campaign KFC's response to chicken crisis shows confidence in its brand More on this Topic 12 brands react to McDonald’s BTS Meal reveal These 10 brands are piling on Cinnamon Toast Crunch over its crustacean crisis Perks for getting the COVID-19 vaccine: Should brands follow Krispy Kreme’s lead? Did Pringles miss a major opportunity with mascot body reveal? 11 brands try to solve the monolith mystery Have you registered with us yet? Register now to enjoy more articles and free email bulletins Register Already registered? Sign in