Top of the Month: KFC no chicken in plucky approach to crisis management

When a fast food chain whose name describes the very ingredient that it has run out of closes most of its stores, it's too late to avert PR disaster. But KFC's response has already been described as a "masterclass in crisis management".

by Ben Bold
KFC admits it messed up with a profane play on its own name
KFC admits it messed up with a profane play on its own name

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