Influencers aren't damaging brands, but disclosure is a must all the same

The last few weeks have seen a slew of anti-influencer headlines in the UK media - from Elle Darby's disastrous hotel blag, to Malaysian influencer Neelofa's imprudent beauty advice for kids.

by Ricky Ray Butler

There must be a meeting of minds between brand, influencer and audience or influencers will have little impact anyway, argues Ricky Ray Butler

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