The PR Week 2.16.2018: Barri Rafferty

Rafferty, the first woman CEO of a top five agency, dropped by this week.



Barri Rafferty, global CEO of Ketchum, and the first female CEO at a top five PR agency, joined PRWeek editors Steve Barrett and Frank Washkuch for a wide-ranging discussion. The trio dished on Rafferty's role, female leadership, earnings, the Winter Olympics, gun violence, and more.

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