Influencer marketing damages public's perception of brands, survey finds

Nearly three quarters of the public incorrectly believe there are no rules or regulations surrounding influencer marketing and almost half think it is damaging for society, according to a new survey.

by Ian Griggs
Influencer controversy: Elle Darby was criticised after asking for free hotel accommodation in exchange for publicity
Influencer controversy: Elle Darby was criticised after asking for free hotel accommodation in exchange for publicity

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