Case study: Short cervical cancer campaign reaches millions via media coverage and social

Cervical Cancer Prevention Week, a campaign run last month by NHS England in partnership with the charity Jo's Trust to raise awareness of the importance of cervical cancer screening, achieved tens of thousands of social media interactions and hundreds of pieces of media coverage - which reached millions of people.

by Daniel Farey-Jones and Ian Griggs
Cervical Cancer Prevention Week: Sought to overcome women's concerns about attending screening
Cervical Cancer Prevention Week: Sought to overcome women's concerns about attending screening

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