Good Relations launches brand experience arm with Taylor Herring hire as ECD leaves

Good Relations has hired Kat Day of Taylor Herring to head a new brand experience arm - while a restructure has seen the departure of executive creative director Oliver Dove.

Good Relations team: (left to right) David Wiles, Kat Day and Lawrence Collis
Good Relations team: (left to right) David Wiles, Kat Day and Lawrence Collis

The Chime-owned PR agency said the new division, Good Live, would "help brands populate culture by creating entertaining brand experiences from installations and pop-ups to shareable content".

Good Relations CEO Richard Moss said: "Whilst the power of digital communications continues to grow, we are seeing increasing demand from consumers for meaningful physical experiences. Kat is a hugely talented and inventive communications professional, and we’re delighted to welcome her into our fast-growing team."

Day was formerly group account director at Taylor Herring, and before that account director at Mischief PR.

In a separate development, Dove has left Good Relations after his role was made redundant, PRWeek has learned. His position will not be replaced.

In a statement, Good Relations said: "We are restructuring the creative department at Good Relations.  As part of this restructure we are looking to recruit a creative director to sit in our consumer PR team."

Good Relations was incorporated into VCCP Partnership in 2015 after the brands' parent company Chime was acquired by a private equity-led consortium. Good Relations was listed at number 48 on PRWeek’s most recent UK Top 150 Consultancies report, with revenue of £6.4m in 2016.

In 2016, Good Relations launched a broadcast PR division led by Phil Caplin.

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