The account will be managed by MBP account manager, Dominique Coetzee, with CEO Marcus Brewster and COO Helen Constantine involved at the strategic planning level. The agency will report directly to Marque van der Walt, Metropolitan Life's head of communications.
Metropolitan Life is embarking on a campaign titled Project Goldrush to increase the value of new business from the Gauteng market and has contracted MBP to improve volumes of coverage and to initiate a flow of business.
Coetzee says the campaign will initially publicise Metropolitan Life's core products, with the first phase focusing on retirement provision products.
Brewster will also handle advertorial placements for the campaign.
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