Breakfast Briefing, 12.21.2017: Facebook flips strategy on fake news fight; new owner for Rolling Stone

And scroll down to see how one brand is making the most of the shortest day of the year.

New this morning from PRWeek: Oath CMO Allie Kline chats with Diana Bradley about how the company responded to its leaked rebranding plan and more. Plus: Two of the cofounders of Porter Novelli subsidiary Voce Communications, Rich Cline and Matthew Podboy, have left the firm.

Facebook is changing the way it flags sketchy content. The platform will no longer use "disputed" tags to notify users that some articles or videos may be fake news. Instead, it will add related articles to give users more context in their news feeds, according to The Verge.

Rolling Stone has a new owner. The iconic pop culture magazine’s owner, Wenner Media, has been bought by Penske Media for a reported $100 million. Rolling Stone cofounder Jann Wenner will stay on as editorial director, according to The New York Times.

Your daily reminder that everything is political in 2017 (and probably will be in 2018, too). A Facebook page called "Down with Disney’s Treatment of Franchises and its Fanboys" is claiming credit for driving down the Rotten Tomatoes audience score for The Last Jedi. The page’s moderator told HuffPost he’s upset about the Star Wars universe having more prominent female characters, among other things.

Today is the shortest day of the year, and at least one brand is taking advantage. Dunkin’ Donuts is promoting its Dunkin’ Darker blend on social media. Today is also the final Breakfast Briefing of 2017, so from us to you, have a merry Christmas and a happy New Year.

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