OAKLAND, CA: Kaiser Permanente has hired Edelman vet Kathy Beiser as SVP and chief communications officer, a newly created position.
Beiser starts at Kaiser Permanente on January 8 and will report to chairman and CEO Bernard Tyson. She will be a member of the national executive team and serve as comms adviser to the CEO, executive leadership, and board of directors.
Beiser will oversee comms strategy at the organization, including PR, internal and external communications, media relations, issues and crisis management, and executive communications. She will also co-lead the organization’s brand and reputation management strategy.
"I have seen healthcare from a number of different aspects [over my career], but hadn't had an in-house role in that capacity," Beiser said. "I realized over last year or so that I wanted to return to a chief communications officer role."
Beiser added that she took the role at Kaiser Permanente because it fit was she was looking for: A "purpose-driven organization with an outstanding leadership team, strong culture, and a commitment to communications."
Beiser left her role as global corporate practice chair at Edelman in March, along with global head of public affairs Stephanie Lvovich, and head of business and social purpose Bob Knott, as the agency restructured its practice leads to have a more regional focus.
Since then, Beiser has been working as a senior adviser at APCO. Earlier in her career, she led communications at Hilton and Discover and worked on the agency side at Burson-Marsteller, Golin, Hill+Knowlton, and Ruder Finn.