Headland was hired following a competitive pitch.
Bell Pottinger had held the account since 2014 in its luxury division until shortly before the agency’s collapse in September.
AIM-listed Mulberry is among Britain’s biggest fashion brands, operating in 26 countries with around 1,400 employees. Its 120 stores include flagship sites in London, New York and Paris, and it recently signed a partnership deal to open in Japan.
Earlier this month Mulberry reported a one per cent fall in half-year like-for-like sales, and a pre-tax loss of £0.6m, although the firm said it was benefiting from increased tourism in London and faster growth overseas.
Lucy Legh, partner at Headland, said: "Mulberry is a truly iconic British brand and we are immensely proud that the company has chosen Headland. We have built a rounded financial PR offer based on a deep understanding of both investors and customers. Combined with a breadth of retail experience, we believe we are perfectly placed to support Mulberry as it continues to grow."
Last week Mulberry opened a pop-up gin bar in Mayfair's Burlington Arcade, reports PRWeek's sister title Campaign. Over the 12 days to Christmas customers who shop at a Mulberry store in London will be given a voucher for a complimentary mince pie and gin cocktail.
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