1) Run, Hide, Tell
A powerful campaign film telling holidaymakers what to do in the event that they are caught up in a terrorist attack abroad was released by British counter terrorism police just prior to the summer holidays. The film achieved more than 750,000 views in the first week.
National Counter Terrorism Security Office launches Run, Hide, Tell campaign
2) Workplace pensions
The Department for Work and Pensions launched a major multi-channel workplace pensions campaign in October to persuade millions more people to save for their retirement.
DWP rolls out flagship pensions campaign to persuade millions to save for retirement
3) Sexism in firefighting
Challenging online negativity towards a campaign to fight sexism around firefighting has helped raise its profile and foster creativity in terms of social media support for the crusade.
London Fire Brigade social campaign ‘fire-fighting sexism' challenges outdated perceptions
The greatest respect you can give to the crews who tackled Grenfell is to call us firefighters not firemen #FirefightingSexism pic.twitter.com/JrOc1o6HiN
— London Fire Brigade (@LondonFire) October 26, 2017
4) Voter registration
Social media channels such as Snapchat and Facebook emerged as key weapons in the Electoral Commission's comms effort to drive voter registrations ahead of June's General Election, with its website visited by hundreds of thousands of people.
Electoral Commission's partnership with social media giants drives voter registrations
5) Project Guardian
A 65 per cent uplift in reporting of unwanted sexual behaviour on public transport resulted from a TfL-led campaign to address the issue. PRWeek reported on its latest phase – Every Report Builds a Picture.
Transport for London sexual harassment campaign leads to 1,200 arrests
6) #NotAnAmbulance
London Ambulance Service launched a campaign aimed at men in their 20s to reduce the number of alcohol-related incidents this summer after figures revealed that August is a higher peak than the December party season.
London Ambulance Service alcohol campaign aimed at young men achieves 50,000 views in first three days
7) Get a Grip
A backlash against a 2017 campaign to promote school attendance in one of the worst-performing areas of the country was fêted by its creators for raising the profile of its key message.
Controversy 'spreads message' of schools campaign to combat unauthorised absence
