1) Bell Pottinger steps back from Oakbay
Not just the biggest account story this year, but the biggest story in PR this year. When Bell Pottinger gave up its work with the Guptas' Oakbay conglomerate in April, it was clear this was no ordinary story, but the industry still didn't quite expect what happened next...
2) WPP wins global brief with Campari
WPP is increasingly focused on 'horizontality', providing large global clients with cross-network teams. Italian drinks group Campari this year signed up join a total of 50 such clients. More recently, WPP looks set to hold on to another such client, Ford, but it's not a done deal yet.
3) Weber walks (like an Egyptian)
It wasn't just Bell Pottinger - Weber Shandwick also found itself in hot water over a contentious client; the Egyptian Government. It pulled out after six months on the account, with APCO then happily taking it over. The agency has since had to defend itself over the country's stance on LGBTQ rights.
4) Boots goes to Burson
Another account move stemming from a WPP mega-deal - The Red Consultancy lost its circa £1m Boots account to Burson-Marsteller. It is not the first, nor will it be the last, 'smaller' agency to have an account taken away in such circumstances.
5) Freuds avoids being taken away
After 15 years with BBH, KFC decided early this year that it wanted a new ad agency, hiring Mother. Longstanding PR partner Freuds avoided the same fate, retaining its account after a pitch process which raised eyebrows among some in the industry when 16 firms were asked to submit creds. Another boon for Freuds, and three other agencies, came in the form of Mars' first global account awards.
6) Hills Balfour wins Brand USA brief
In May, Hills Balfour won the $1m (£750,000) UK travel marketing and PR contract for Brand USA, unseating the agency that had held the brief since its inception - but the tourism body's future was under question at the time, with potential elimination by President Trump on the cards.
7) PR: not just for PRs
Shortly after buying UK independent agency Salt, the Interpublic-owned creative firm MullenLowe Group was taken on to handle global PR for Unilever deodorant Rexona. UK PR people often talk about eating adland's lunch - this brief suggests like they need to keep an eye on their own plate, too.
8) AkzoNobel picks MSLGroup for global contract
16) Hanbury Strategy wins... several of bits of work
One of our 'Seven new UK PR agencies to watch in 2017', Hanbury Strategy was set up in 2016 by former Vote Leave head of PR Paul Stephenson, and Ameetpal Gill, a former David Cameron aide. Businesses' interest in Brexit-savvy comms advice has seen the start-up win briefs with several high-profile clients.
Read next: 11 account moves that shook PR in 2016