We lost our bid to become UK City of Culture but gained so much from taking part

Waiting in Hull with bated breath for BBC's One Show live winner's announcement, the disappointment was overwhelming when we didn't win - but, a week on, it's been therapeutic to consider the lessons learned for comms and marketing

by Emma Rodgers

We may have lost the bid, but the gains for Stoke-on-Trent and the comms lessons learned made it worthwhile, says Emma Rodgers

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