We lost our bid to become UK City of Culture but gained so much from taking part
Waiting in Hull with bated breath for BBC's One Show live winner's announcement, the disappointment was overwhelming when we didn't win - but, a week on, it's been therapeutic to consider the lessons learned for comms and marketing

Sign in to continue
Need to activate your subscription?
Domain/Group Subscriptions
Click here >>
Individual Subscriptions
Click here >>
Need to activate your Subscription
Company Wide Subscriptions
Click here >>
UK Individual Subscribers
Click here >>