NEW YORK: Digital health platform Rejuvenan Global Health has named Hudson Cutler its communications AOR.
Hudson Cutler is supporting Rejuvenan with brand communications strategy, narrative, executive thought leadership, content development, social media, and influencer and media relations services.
"The relationship with Rejuvenan is indicative of the new types of agency relationships that forward-thinking companies are engaging in," said David Herrick, partner at Hudson Cutler. "[Rejuvenan CEO Fred Nazem] and the team have brought us on at the beginning and we are integrated into the full business, not just communications."
Rejuvenan was founded in 2015 by Nazem, an investor and former chairman of Oxford Health Plans. The platform tracks and scores its users health and provides personalized content to help improve health and wellness. The startup is based in New York.
Nazem, who has funded and built several successful startups, stressed the importance of bringing on a PR firm early in a startup’s lifespan and integrating PR and communications with the business from the start.
"When I can get [PR] people involved early, that's where the real solutions lie," Nazem said. "To get someone in at the last minute to tell you how great you are is not going to work. Agencies have to fundamentally understand our business so they can put the content and media together for us, and put together a product that is real."
Five Hudson Cutler staff are dedicated to the Rejuvenan account. The contract was awarded in August after an informal RFP and is ongoing, Herrick said. He declined to disclose financial details of the contract.
"It’s so important to think of [PR] as a fundamental member of the management, or more importantly the leadership, of the company," Nazem said. "We came to [Hudson Cutler] because I want something fresh that speaks from the heart. We’re not interested in saying what other healthcare companies are saying. We want a genuine message."