Breakfast Briefing, 12.11.2017: Marketers say YouTube's latest brand safety fix doesn't cut it

Happy Monday! Here are the five stories PR pros need to know this morning.

Advertisers are furious about YouTube’s response to its latest brand safety crisis, not to mention the platform’s decision to raise prices, according to Business Insider. YouTube CEO Susan Wojcicki promised more manual curation of content last week in response to concerns about the treatment of children in some videos.

U.K.-based celebrity publicist Max Clifford, known as the "King of Spin," died on Sunday at age 74 after suffering a heart attack in prison, according to CNN. His clients included O.J. Simpson and reality show host Simon Cowell. Clifford was found guilty in 2014 of eight indecent assaults on women and girls over an eight-year period, according to The New York Times.

Alabama residents are being targeted by shadowy Facebook ads ahead of Tuesday’s special Senate election between Roy Moore and Doug Jones. One state resident told the Daily Beast she couldn’t find much information about America First Action, the group behind several pro-Moore ads.

What to watch today: Three women who have accused President Donald Trump of improper sexual behavior are set for an interview with NBC News’ Megyn Kelly this morning. Trump has denied their claims. The women will call for a congressional investigation into the allegations, according to a statement from Brave New Films.

Trump spent much of the weekend continuing his attacks on the news media, first at a Friday night rally in Florida for Alabama Senate candidate Roy Moore, then calling for Washington Post journalist Dave Weigel to be fired for posting inaccurate pictures of the rally’s crowd. Weigel has apologized and deleted the original images, showing a near empty arena, from his Twitter feed.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in