In brief: Sard recruits from Edelman, Brands2Life hires deputy MD, PRCA elects Council vice-chairman, wins for Fusion and Third City

Sard hires Edelman's Young, Brands2Life hires Katy Stolliday as deputy MD, Third City takes off with Delta, police comms chief named PRCA Council vice-chairman and more from PRWeek UK.

Brands2life hires deputy MD

Brands2Life has appointed Katy Stolliday (above) as deputy managing director of its consumer PR division. Stolliday, who was previously board director at Unity, has been tasked with growing the consumer team through new business wins, and will report to consumer MD Jodie Simpson. Prior to joining Unity, Stolliday was head of lifestyle at W Communications between 2012 and 2014.

Sard hires Edelman's Young

Eve Young has joined Sard Varbinnen as a vice president in its London office. She was previously a director and chief of staff to the European CEO at Edelman. Before that she was an account director at Brunswick, on its financial institutions team. Sard has recently lost several partners across the business, including in London, but has also hired FTI Consulting veteran Jon Aarons.

Police comms chief named PRCA Council vice-chairman  

Amanda Coleman, head of corporate comms for Greater Manchester Police, has been elected as vice-chair of the PRCA's PR and Communications Council. Coleman will start in the role in January and will in turn succeed chair Jonathan Chandler in January 2019. Chandler served as vice-chair this year. The 2018 council was elected last month.

ING takes Turkish tie-up

London-based ING and Turkish agency GTC Communication Consultancy have announced a strategic partnership, which they say in a statement will "allow each the opportunity to expand their business expertise and open markets for clients in their partner’s home territory". ING founder Leanne Tritton said the agency has previously worked with Turkish clients in the UK, including promotional body Turkishceramics.

Bike share scheme hires Fusion

London's Fusion Media has been appointed by station-free, bike-sharing platform ofo to handle its UK consumer PR. The cycling and endurance sport specialist is charged with growing awareness of bike-sharing in the UK, while also engaging specialist, consumer and lifestyle media with the ofo brand and its push to grow cycling in the UK. Fusion will collaborate with ofo's public affairs firm Instinctif. Manifest London had been appointed to work with the brand earlier this year, and today said: "Whilst we're disappointed that we'll no longer be working with ofo, we continue to support its mission to get more people on two wheels."

Delta takes off with Third City

Agency Third City last week ran its first activation for new client Delta, the US airline. The carrier created an interactive billboard that dispenses complimentary prosecco at Boxpark, Shoreditch, to celebrate the fizzy drink's addition to the drinks trolley in economy class. Tweets about the activation had a reach of 117,000, Third City said, with a number of influencers engaged to get involved in the stunt.

Crystal Maze picks Superdream

The Crystal Maze Live Experience has appointed Midlands agency Superdream to handle PR and press office duties around its launch in London and Manchester. The fully immersive experience is designed to bring to life hit '90s TV show, The Crystal Maze, which challenged teams via a series of mental, physical and mystery-solving games.

Realia enters into Boon Edam deal

Revolving door, security gate and turnstile-maker Boon Edam has appointed b2b specialist Realia Marketing to deliver PR services for its UK business. Realia will focus on "delivering engaging content to reinforce Boon Edam’s position as market leader and solution provider", the agency said.

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