ATLANTA: GE Power has hired Greg Gibbons, former SVP of comms at Siemens, as its chief communications officer.
He started in the role on Monday.
For more than three years, Gibbons was responsible for Siemens’ global marcomms strategy, including advertising, media, demand generation, and strategic portfolio marketing, according to a statement from GE. Previously, he held other roles in corporate comms at Siemens.
Gibbons was not immediately available for comment. A GE Power spokesperson declined to provide additional comment.
GE Power’s former comms leader, Russell Wilkerson, left the role of MD of communications and public affairs in July to become chief communications officer of the newly former Baker Hughes, a GE Company. That month, GE finalized its buyout of the oilfield services provider.
GE Power said on Thursday that it is planning to eliminate 12,000 jobs, or 18% of its workforce, in response to weaker demand from coal and gas plants. It is also planning to reduce its research and development spending, capital expenditures, and other controllable costs. Siemens, meanwhile, is cutting 2% of its workforce, mostly in its power and gas division.
GE said last month that it plans to focus on three core businesses—power, aviation, and healthcare—while eliminating 25% of its corporate workforce. GE corporate comms was also affected by the job eliminations, though by a substantially smaller degree.
In late October, GE expanded the role of communications leader Deirdre Latour to include senior strategy and leadership advisory responsibilities, reporting to CEO John Flannery.