In brief: Irish press secretary joins Edelman, Hotwire hires, German launch from Premier

Feargal Purcell joins Edelman Ireland, Hotwire hires corporate strategy director, Premier launches German campaign and more from PRWeek UK.

Feargal Purcell joins Edelman Ireland

Edelman Ireland has appointed Feargal Purcell (pictured above) as director of public affairs. Purcell, who also joins Edelman's management team, served as press secretary to new Taoiseach Leo Varadkar until the end of October. Prior to this, he was deputy director of communications for political party Fine Gael. Last month Edelman appointed former Bell Pottinger partner Hugh Taggart, who is London-based but responsible for overseeing the agency's 30-strong team in Ireland. Varadkar recently brought in the CEO of Ireland's biggest PR body.

Hotwire hires corporate strategy director 

Hotwire has appointed Adele Breen to the new role of director of corporate strategy. Breen, who was previously director at WPP tech PR agency AxiCom and was in PRWeek's 30 Under 30 for 2016, has been tasked with building tailored communications programmes for clients "that push for further alignment between business strategy, R&D, sales, partner ecosystems and support teams", Hotwire said. Breen's appointment follows the departure of Hotwire board director Steven George-Hilley in September and UK head of engagement John Brown last month.

Premier launches German campaign

UK-based Premier yesterday launched its first campaign for new client Scholl's European regional team, based in Germany. The campaign is focused on promoting the brand’s Light Legs compression tights range, and was sold into German-language media by German speakers in the Premier team. Other Premier clients include Durex and the Eurovision Song Contest.

Tate takes architecture role

Kristen Tate has been appointed head of comms at Schmidt Hammer Lassen, an international Danish architecture firm with two offices in Denmark and one in Shanghai. Prior to this, she worked in New York as a consultant for primarily Nordic brands including Arla, Bodum and VisitDenmark, and before that worked for Edelman.

UMS branches out

The Chinese social media agency United Media Solutions has opened an office in Melbourne to help Australian businesses connect with Chinese consumers. UMS clients include Air New Zealand, Ecostore and Vodafone.

Yesterday's briefs: Remarkable rebrands, Lotus back to Spain, Fleishman's Western Union brief

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