WaterAid and Tin Man use empty buckets to raise awareness of child poverty

WaterAid placed 800 empty water buckets by the River Thames earlier this week to represent the number of children who die every day due to a lack of clean water.

The activation is part of the charity’s Untapped appeal which raises awareness of the one in nine children who don’t have clean water, and one in three without a "decent" toilet.

WaterAid says that each of the colourful buckets in the installation could hold enough drinking water for one child a week.

The work (see video below) was created by PR agency Tin Man with KGA supporting production.

Marcus Missen, director of fundraising and communications at WaterAid, said: "Every day, millions of children miss out on school and have no time to play with friends because they have to collect water for their families. Often, the water is so dirty it can kill them."

This story first appeared on PRWeek sister title Campaign. 

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