PR Council names rising stars to PRC Next board

Large firms such as Edelman are represented alongside boutique agencies like SourceCode Communications on the PR Council's newly created shadow board.

NEW YORK: The PR Council has named 12 rising communications leaders to its shadow board, PRC Next.

The industry group has named members from a broad range of firms, from large international agencies to boutiques and specialist shops.

PRC Next’s board members are Rebecca Ballard, MD and head of communication and culture at Hill+Knowlton Strategies; Frani Chung, VP and group manager at M Booth; Katie Creaser, SVP at Affect; Jenn deBerge, director at O’Malley Hansen Communications; Jennifer Dingman, VP of platform strategy at Current Marketing; Dwayna Haley, VP at Porter Novelli; and Melle Hock, SVP and group planning director at Edelman.

The board also includes Erin Jordan, account director and retail technology practice lead at Walker Sands; Greg Mondshein, cofounder and managing partner of SourceCode Communications; Tony Osborn, SVP of employee engagement at MSLGroup; Amy Pyles, digital VP at Saxum; and Crystal Schweim, VP at Olson Engage.

Ten of the board’s 12 members are women.

PR Council said in October that it was planning to form the board, which will serve alongside the PR Council’s board of directors with the goal of bringing younger and more diverse views to the organization’s leadership.

PRC Next board members are required to have between seven and 15 years of industry experience and to work at a PR Council member agency. The first meeting of the group is scheduled to take place next month, and PRC Next will develop its own industry initiatives and join some directors’ meetings to share their perspectives.

The PR Council board of directors includes chief executives from 14 agencies, including Burson-Marsteller, Weber Shandwick, Golin, Ogilvy, DeVries Global, and Citizen Relations. The trade association has members from more than 100 U.S. firms.

Many newly minted PRC Next members and agencies tweeted their reactions.

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