When the Piccadilly line Twitter account handler had a particularly tough day at the office, it highlighted that being the digital face of such an organisation is often an unenviable task. It also reminded the commuting public that it is, after all, real people who run these social media accounts.
Cam-do attitude at Morrisons
Occasionally (and sometimes not deliberately) brands get the tone spot-on. Rewind to January, when Cam from Morrisons made himself an overnight social media cult hero with his playful responses to a rather cheeky customer on Twitter.
So, PRWeek tracked down Cam...
(Paddy) Power play
It's fair to say Paddy Power takes an 'original' approach to PR and marketing – for that reason, it would have been a crime not to make Paddy Power a dead cert for inclusion in our series.
Every brand takes a different approach to social media, some a lot more serious than others. At the more light-hearted end of the spectrum comes smoothie maker Innocent, whose humerous, often-topical 'jokey mate' posts entertain a growing legion of followers, or 'drinkers'.
Winging it at Ryanair
With its 'no frills' ethos, one might imagine Ryanair would have approached social media with trepidation, being such an easy vehicle for customers to vent in real time. But, as the brand's social media manager highlights, it can also be help a company explain itself, deal with problems efficiently and develop a genuine personality.
The next series of Confessions of a Social Media Manager will kick off in the new year – email email@example.com with your suggestions for brands/organisations that 'do' social better than most.