What's the point of a sports agency? Episode 7 of The Line

Hosted by PRWeek editor-in-chief Danny Rogers with author and journalist Richard Gillis, episode seven of The Line discusses the role and purpose of sports agencies, covering content, Facebook, intellectual property and the soap opera that is F1.

With special guests:

Henry Chappell, founder and chief executive, Pitch; and Rupert Pratt, sports marketing and digital business owner.

Hosted by PRWeek editor-in-chief Danny Rogers and author and journalist Richard Gillis, episode seven of The Line asks the question: What’s the point of a sports agency?

Big Sport sits at the epicenter of content, media and technology, offering fame and engagement to the right brands with the right strategy.

But get it wrong and sponsor face the backlash of fans and viewers alike, so the value of good advice comes at a premium.

This week The Line tackles the big questions facing the agency sector, which has evolved from its corner in the comms industry to offer a wide range of services for clients, from brands and media, to rights holders and social platforms.

Two leading sports strategists, Henry Chappell and Rupert Pratt, talk about the future of the agency sector, from small specialist shops to the role sport plays in the major marketing networks.

We talk content, Facebook, Intellectual Property and the soap opera that is Formula One.

Richard Gillis and Danny Rogers mull over this and much more on The Line, PRWeek's sport podcast, available for download now. 

Missed any of the first six episodes? Listen to them here: 

Episode 1 – big money transfers, player power, silly videos and social media comms in football

Episode 2 – NFL, Premier League, rugby - sport's global question

Episode 3 – Anatomy of a sports PR crisis

Episode 4 – ArsenalFanTV and the rise of football's new influencers

Episode 5 – Women: the market sport forgot

Episode 6 – Brian Moore: 'Stop moaning, France deserved to win the 2023 Rugby World Cup bid'

The Line is supported by Cake.

Main image via @F1 on Twitter

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