On the 30th anniversary of World AIDS Day, brands are using social media for education, remembrance, and seeking donations.
Pharma companies with HIV treatments, such as Gilead, GSK, and Johnson & Johnson, shared the science that goes into their advancements. Meanwhile, nonprofits such as GLAAD, Human Rights Campaign, and Doctors Without Borders showcased their organizations’ work to help people with the disease. Durex stressed the importance of condoms in preventing HIV transmission.
Non-healthcare brands also tweeted their support for World AIDS Day. Sesame Street featured an HIV-positive character from its South African counterpart.
Check out what 11 brands did to commemorate the international day of awareness.
Doctors Without Borders
Warning: this song will be stuck in your head all day! Here’s how artists and young HIV activists are tackling stigma in DRCongo ?? Full music video: https://t.co/8SkTJ5tmej #WorldAIDSDay pic.twitter.com/764yJz4lyi— Doctors w/o Borders (@MSF_USA) December 1, 2017
Levi Strauss & Co.
36M+ people worldwide are living with #HIV. This #WorldAIDSDay, learn about Project Last Mile, which uses the expertise of the Coca-Cola system to supply life-saving medicines in Africa: https://t.co/jG3IX4tTJE #WAD2017 pic.twitter.com/Pj1XJbvlpt— The Coca-Cola Co. (@CocaColaCo) December 1, 2017
Johnson & Johnson
There have been many who have crafted outstanding stories that convey the impact of the HIV and AIDS crisis. Here are 17 films, documentaries, and webseries that have helped in the fight against HIV and AIDS. #WorldAIDSDay https://t.co/XS2tFN88ZC— GLAAD (@glaad) December 1, 2017
On #WorldAidsDay, we ask ourselves, what motivates us to continue #HIV research? It’s the patients. More from Shari, one of our scientific leaders, here: https://t.co/a0Ouq8ruP5 pic.twitter.com/sJEtbmbjSy— GSK (@GSK) December 1, 2017
RuPaul's Drag Race
Human Rights Campaign