Here's to a 2018 to remember

Steve Barrett dishes on PRWeek's 20th anniversary, the PRWeek Awards, and this year's Hall of Fame.

Here's to a 2018 to remember

As we reach the end of 2017, PRWeek prepares to hit the very significant milestone of 20 years operating in the U.S.

The commemoration of our vicennial will officially kick off on the evening of December 4 at the PRWeek Hall of Fame dinner in New York, which, coincidentally, also heralds an imminent two decades in existence for the PR Council and The Lagrant Foundation.

Our celebrations will run through our official 20-year milestone in September 2018 through to our 20th PRWeek Awards in March 2019.

Of course, there has been an amazing amount of change in that time, both to PRWeek and the entire PR industry.

In 1998, we were a tabloid-style weekly magazine and the dotcom boom was still a figment in people’s imagination. Now, we are a fully-fledged digital-first media brand that operates across various web, mobile, social, face-to-face, and yes, print platforms.

Our 2017 Hall of Fame honorees represent a great snapshot of the industry past and present, and a fitting group of people with whom to mark our celebrations: Howard Rubenstein, Zenia Mucha, Muriel Fox, Bill Heyman, Kim Hunter, and Pam Edstrom.

Between them, these legendary communicators can name some of the most powerful people in business, politics, civic life, and entertainment among their admirers, associates, and friends. Interviewing Howard Rubenstein was like taking a unique and fantastic trip through the last 60 years of history in New York City.

While many things have changed, however, Rubenstein and the other Hall of Fame honorees remind us that certain attributes of excellent communicators remain evergreen—such as ethics, authenticity, and transparency.

I hope you can join us in celebrating these individuals and those values at the Grand Hyatt on Monday.

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