The commerce revolution is in store

At a recent event hosted by Burson-Marsteller, the shift toward bringing products and services closer to the point of demand was highlighted as one of many dramatic changes in the retail space. This represents a great opportunity for brands in crafting their value proposition, says Zebra Technologies CTO Tom Bianculli and the other industry leaders who convened in New York City

by Chris Daniels
Customers expect to be as connected in store as they are online, said Zebra Technologies CTO Tom Bianculli during his keynote at the Burson-Marsteller-hosted event
Customers expect to be as connected in store as they are online, said Zebra Technologies CTO Tom Bianculli during his keynote at the Burson-Marsteller-hosted event

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