INTERNATIONAL: Oracle to appoint G/H Forrest in Asia

SINGAPORE: Oracle is on the verge of appointing Golin/Harris Forrest to its regional account in Asia just as the enterprise software company prepares for a push into mainland China.

Oracle split from Burson-Marsteller in March, and its regional PR is managed from Singapore, where Oracle has its Asia-Pacific headquarters.

B-M Singapore managing director Simon Pangrazio said it had started working for Oracle in early 2001 and only handled the business in Asia.

The two split on conflicting account grounds, after B-M won the SAP account in Europe and the US in late 2001.

Despite B-M not handling SAP in Asia, according to Pangrazio, B-M and Oracle had agreed over the conflict.

It is understood Oracle is in the final stages of negotiating a retainer contract with G/H F, although Oracle was unwilling to comment.

The PR strategy will involve corporate PR and media relations for the regional and local Singapore accounts.

The imminent win comes as Oracle prepares to stage the Oracle World Beijing 2002 conference for the first time in Asia.

The June conference is expected to attract up to 5,000 delegates.

Oracle recently unveiled a new corporate identity for the PC market - incorporating the Chinese characters for 'Jia Gu Wen', which is the literal translation of the word 'oracle', into its existing corporate logo.

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