'A hard road to walk' - can brands advertise with the Daily Mail and still keep customers on side?

So Paperchase has apologised to its followers on social media after objections were aired to the promotional deal it ran on the front page of Saturday's print edition of the Daily Mail.

by Gerry Hopkinson

Brands don't have to condone everything a newspaper writes, but must respect people's right to read it, argues Gerry Hopkinson

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