'Whatever you say about World Rugby, it isn't bent': Brian Moore on the 2023 Rugby World Cup race

Rugby pundit Brian Moore has backed the decision to host the 2023 Rugby World Cup in France, in conversation with PRWeek.

The 2023 Rugby World Cup bid was won by France, but not controversially, says Brian Moore (©rugbyworldcup.com)
The 2023 Rugby World Cup bid was won by France, but not controversially, says Brian Moore (©rugbyworldcup.com)

Former England rugby international Moore is the special guest on the latest edition of The Line, PRWeek's sports podcast.

One of the major discussion points was the decision to award the 2023 Rugby World Cup to France, beating rival hosting bids from Ireland and South Africa. This surprise win prompted "accusations of horse-trading and a power struggle at the heart of the sport’s governing body", in the words of the Guardian, with several other outlets also scrutinising World Rugby since Wednesday's announcement.

"There are always stories about betrayals and votes promised and so on - just like with the FIFA [World Cup]," the controversial broadcaster said of the voting process and the fact that World Rugby does make "mistakes", going on to comment: "Whatever you say about World Rugby, it isn't FIFA; it isn't bent."

While he said that a tournament in Ireland "would have been great", he says he understood that its rivals had even better proposals. "The fact is that France is an economic powerhouse, it's a country which has hosted the world cup before... and I understand the bid was generally the best," he said.

Click to hear from Moore on the financial drivers of the decision, why New Zealand was a "strange" choice of host for the 2011 tournament, and more, including sponsorships, why it was a "stupid thing" for young star Danny Cipriani's agent to position him as a celebrity and more.

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