Brian Moore: 'Stop moaning, France deserved to win the 2023 Rugby World Cup bid' - episode 6 of The Line

Episode six of The Line features a one-on-one with England rugby legend Brian Moore, who talks to host Richard Gillis about the sport's bruising relationship with the media, Danny Cipriani and the Beckhams, 'the opinion business' and the rise of the super coach.

With special guest:

Brian Moore, Broadcaster, pundit, writer & (64-times-capped) England rugby international

Hosted by author and journalist Richard Gillis, episode six of The Line features an exclusive one-to-one with England rugby legend and controversial pundit Brian Moore, covering rugby's relationship with the media, marketing and PR.

Moore has made the transition from player to pundit look deceptively easy. The former England rugby star is today one of the most distinctive and authoritative voices in sports broadcasting and news media, working for the BBC and Daily Telegraph and establishing his own rugby podcast Full Contact, which is a cult hit among sports fans of all ages.

In the latest episode of The Line, Moore talks to The Line’s regular host Richard Gillis about the sport’s relationship with the media, the rise of the pundit class and the cult of the super coach.

It includes a tale of sponsorship in rugby's amateur era involving ill-fitting shorts and a last-gasp run to a Richmond sports store on the morning of the 1991 World Cup final.

Moore also discusses the marketing challenges facing today’s generation of rugby stars and the role PR management played in the career of Danny Cipriani, the great lost talent of English rugby.

Throughout this exclusive one-to-one encounter, Moore’s trademark bite and wit are never far below the surface.

The only time he sounds uncomfortable is when asked whether he considers himself a brand (spoiler: he doesn’t, but he is).

Richard Gillis and Brian Moore mull over this and much more on The Line, PRWeek's sport podcast, available for download now. 

Missed any of the first five episodes? Listen to them here: 

Episode 1 – big money transfers, player power, silly videos and social media comms in football

Episode 2 – NFL, Premier League, rugby - sport's global question

Episode 3 – Anatomy of a sports PR crisis

Episode 4 – ArsenalFanTV and the rise of football's new influencers

Episode 5 – Women: the market sport forgot

The Line is supported by Cake.


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