The survey underscores the struggle many comms teams have connecting the dots between content and tangible business results. 63% of the respondents cite their inability to measure impact effectively as one of the most difficult challenges they face.
Read the survey’s results and our analysis to discover:
- How PR pros can protect and gain more budget?
- What if comms pros provide metrics to the C-suite that illustrate how content turns prospects into purchasers?
- Is it possible to deliver additional KPIs that are vital to the company?
Read the complete survey and follow-up analysis to discover how to get bigger pieces of your marketing budget, and tactics to overcome barriers to your team’s growth. Justify your existing spend, and gain much-needed approval for increasing your bottom line budget.
