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Cision

2017 Global Comms Report: Challenges and Trends

November 14, 2017 by Cision

PRWeek, in partnership with Cision, conducted a global survey of CCOs, CMOs, SVPs and presidents to better understand the challenges PR professionals are facing.

Partner Content
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The survey underscores the struggle many comms teams have connecting the dots between content and tangible business results. 63% of the respondents cite their inability to measure impact effectively as one of the most difficult challenges they face.

Read the survey’s results and our analysis to discover:

  • How PR pros can protect and gain more budget?
  • What if comms pros provide metrics to the C-suite that illustrate how content turns prospects into purchasers?
  • Is it possible to deliver additional KPIs that are vital to the company?

Read the complete survey and follow-up analysis to discover how to get bigger pieces of your marketing budget, and tactics to overcome barriers to your team’s growth. Justify your existing spend, and gain much-needed approval for increasing your bottom line budget.

Get the report here.

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