PRWeek, in partnership with Cision, conducted a global survey of CCOs, CMOs, SVPs and presidents to better understand the challenges PR professionals are facing.
The survey underscores the struggle many comms teams have connecting the dots between content and tangible business results. 63% of the respondents cite their inability to measure impact effectively as one of the most difficult challenges they face.
Read the survey’s results and our analysis to discover:
- How PR pros can protect and gain more budget?
- What if comms pros provide metrics to the C-suite that illustrate how content turns prospects into purchasers?
- Is it possible to deliver additional KPIs that are vital to the company?
Read the complete survey and follow-up analysis to discover how to get bigger pieces of your marketing budget, and tactics to overcome barriers to your team’s growth. Justify your existing spend, and gain much-needed approval for increasing your bottom line budget.
