#MoztheMonster makes smaller splash than previous John Lewis campaigns but PR pros say retailer's money 'well spent'

John Lewis' Christmas campaign film has fallen well short of last year's figures for engagement on Twitter, while views on Facebook in the two hours since its launch were also well down - but analysis from the PRWeek panel is largely positive.

by Robert Smith
Moz the Monster stars in John Lewis' new Christmas campaign
Moz the Monster stars in John Lewis' new Christmas campaign

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