'What's not to love?' and 'route one stuff': PRWeek's expert panel react to Aldi and Lidl's Christmas campaigns

Germany may be credited with influencing the traditions that make Christmas what it is today - but have German budget retailers Lidl and Aldi hit the mark with their 2017 Christmas campaigns? PRWeek's panel gives its verdict.

by Robert Smith
Lidl (above) celebrates Christmas quirks, while Aldi creates Kevin the Carrot sequel
Lidl (above) celebrates Christmas quirks, while Aldi creates Kevin the Carrot sequel

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